Privacy Policy
Last Updated: January 2026
Wayward Smith ("we," "us," "our," or "Company") operates the waywardsmith.com website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details when you voluntarily submit forms or subscribe to our newsletter.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: We use cookies and similar tracking technologies to enhance user experience, remember preferences, and track affiliate conversions.
- Usage Data: Pages visited, time spent on site, referral source, and clickstream data.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimization
- Sending promotional content and newsletters (with your consent)
- Compliance with legal obligations
- Fraud prevention and security
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behavior and site performance (Google Analytics, similar services).
- Affiliate Cookies: Monitor referral traffic and conversions to affiliated casino operators.
- Marketing Cookies: Support retargeting and personalized advertising.
You may opt-out of non-essential cookies through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect site functionality.
Third-Party Links
Wayward Smith is an affiliate website that links to third-party casino operators and gambling platforms. We are not responsible for the privacy practices, terms, or content of external websites. We strongly encourage you to review the privacy policies of any casino or service you access through our links before providing personal information or engaging in gambling activities.
Your Rights
Under Australian Privacy Principles (APPs) and applicable privacy legislation, you have the right to:
- Access personal information we hold about you
- Request correction of inaccurate or outdated information
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached
If you are located in the EU or UK, GDPR rights apply. If in the US, CCPA and state-specific privacy laws may apply to your data.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by Australian law. Analytics and usage data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Email: privacy@waywardsmith.com
We will respond to your inquiry within 30 days of receipt.
This Privacy Policy is subject to change at any time. We will notify you of significant updates by posting the revised policy on this page with an updated "Last Updated" date.